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Nike – The Other Tattoo

Nike.
Raheem Sterling - The Wembley Tattoo.
Raheem Sterling's Crazy Dream.
Print + Social.

Nike

The Other Tattoo

As a child growing up in Wembley, Raheem Sterling watched the stadium rise up on the skyline from his own backyard. When he played football in the park, the arches were the backdrop to every goal. Aged 15, he left home for Liverpool, still dreaming of one day returning home as King of Wembley.

But he didn’t just dream of it. He believed in it.
So much so that he committed it to his skin.

We shared Raheem’s Crazy Dream with the world the day of his first FA Cup Final at Wembley. The day the King of Wembley came home.

Agency: Wieden+Kennedy London
Creatives: Joseph Paul, Joanna Cassidy Osborne
Creative Directors: Mark Shanley & Paddy Treacy
Photography: Matt Holyoak