Have you ever wondered who in their right mind first picked up a squid and decided it was edible? We did.
Creatives: Joseph Paul, Joanna Cassidy Osborne
Creative Directors: Angus George, Johnny Watters & Dave Towers
Sound: Clearcut Sound
+ Cannes Lions Silver: Print & Publishing
+ Cannes Lions Shortlist: Radio
+ D&Ad Wood Pencil: Writing for Press Advertising
+ D&Ad Wood Pencil: Writing for Radio
+ Campaign: #1 Top Press Ad of 2017
+ LIA Silver: Radio
+ LIA Bronze: Radio
Then we decided these would sound even weirder as radio ads. So we made some 60” radio spots, voiced by Nigel Planer.