Joseph Paul
Hellmanns Squid Logo.jpg

Joseph Paul – Hellmann's Mayonnaise – Food Pioneers – Cannes Lions D&Ad Joanna Cassidy Osborne

Hellmann’s Mayonnaise.
Food Pioneers.
Have you ever wondered who in their right mind first picked up a squid and decided it was edible?
Print + Radio.

Hellmann’s

Food Pioneers

Have you ever wondered who in their right mind first picked up a squid and decided it was edible? We did.

Agency: Ogilvy
Creatives: Joseph Paul + Joanna Cassidy Osborne
Creative Directors: Angus George, Johnny Watters + Dave Towers
Sound: Clearcut Sound

Recognition
+ Cannes Lions Silver: Print & Publishing
+ Cannes Lions Shortlist: Radio
+ D&Ad Wood Pencil: Writing for Press Advertising
+ D&Ad Wood Pencil: Writing for Radio
+ Campaign: #1 Top Press Ad of 2017
+ LIA Silver: Radio
+ LIA Bronze: Radio

 

Then we decided these would sound even weirder as radio ads. So we made some 60” radio spots, voiced by Nigel Planer.