TK Maxx

Big Wins Small Prices

Hundreds of people brag on Twitter about the ridiculous quality wins at incredibly small prices to be found at TK Maxx. So we leant into this feeling of pride to give TK a new brand platform: Big Wins Small Prices.

We created a trio of short films – Taekwondo, Bridge Club & Neighbours – focusing on three different characters and their Big Wins; OOH which captures the feeling of winning big; and a whole suite of motion assets which bring to life the joy and sass of that moment you get something amazing at TK Maxx.

Big Wins runs right through the business – everything from store windows, receipts, bags, Bill Nighy tannoy announcements, and braggy Instagram stickers to internal comms, brand partnerships and corporate responsibility.

Agency: Wieden+Kennedy London
Creatives: Joseph Paul + Joanna Cassidy Osborne
Creative Directors: Hollie Walker + Cal Al-Jorani
Director: Fredrik Bond
Editor: Patric Ryan – Marshall Street
Post Production: MPC
Sound: Sam Ashwell – 750mph
Photography: Emily Stein
Design: Craig Atkinson
Motion: Jon Harris