National Trust

Everyone Needs Nature

After winning the original pitch in 2019, we worked on the first brand campaign for the National Trust, which seeks to remind us all of the importance of nature and give people moments of calm amongst the information-overload of day to day life.

The work was also followed by a series of long copy ads asking the nation for help to continue the Trust’s vital conservation work, after £200m losses due to Covid-19, so that nature can be preserved for generations to come.

Agency: Wieden+Kennedy London
Creatives: Joseph Paul + Joanna Cassidy Osborne, Derek Lui, Harry Ingrams, Richard Biggs
Creative Directors: Flo Heiss, Tony Davidson
Director & Photography: Anthony Dickenson
Post Production: Time Based Arts
Sound: String and Tins

Recognition
+ It’s Nice That