Sainsbury’s

A Christmas to Savour

After the shambles of last year’s festive season, the anticipation for this Christmas is bigger than ever before. So we took the very moment we’ve all been waiting two years for and froze it in time, savouring every last detail of it.

The Print + OOH carries across the concept of a frozen moment by suspending products in striking compositions – shot by iconic still life photographer Ryan Hopkinson – all framed beautifully by golden confetti and bold typography.

Agency: Wieden+Kennedy London
Creatives: Joseph Paul, Andy Parkman + Joanna Cassidy Osborne
Creative Directors: Joe De Souza + Juan Sevilla
Director: Ninian Doff
Editor: Leo King – Stitch
Post Production: Time Based Arts
Sound: Sam Ashwell + Michalis Anthis – 750mph
Photography: Ryan Hopkinson
Design: Jon Barnett, Alex Thursby-Pelham + Phil Rosieur
Motion: Jon Harris